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Our Story

At Genuine By Anthony, we strive to revolutionize the online fashion retail industry with our innovative approach to product creation and distribution. Unlike traditional online stores, we utilize the power of crowdsourcing to engage our customers in the design process and make them the driving force behind our product offerings. By soliciting their opinions and feedback, we can make informed decisions on the type of products to produce, resulting in a zero-waste cycle and a more cost-effective business model.

Our focus on contemporary street wear styles blends art and originality to create truly unique pieces. And, with our crowdsourcing approach, we ensure that every item we produce is in high demand and sold before it even reaches production. This eliminates the need for a warehouse and minimizes any unsold inventory, leading to a more sustainable and efficient business model.

Although there may be a waiting period for customers to receive their orders, we guarantee that our products are of exceptional quality and cost-effectiveness. Our commitment to customer satisfaction is unmatched, as we strive to create a personalized and engaging shopping experience for all. Join us on this exciting journey towards a more sustainable and customer-driven fashion industry."

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